selected projects / Case study

Springfield (one page website)

Summary

Springfield - Just a smile away is one page website mockup created for promoting tourism for a fictional city of Springfield.

Project was an assignment for a job application.

Logo, color palette and typefaces were provided. My role was to implement materials into apealing and modern one page website.

Images used in the project had been taken from free stock images websites: Unsplash, Pexels, Pixabay.

Download project below:

Project

Fictional city of Springfield is the seat of Springwood County, USA. It is surrounded by massive mountains from North and East sides and it spreads across the Springfield river.

It's an industrial city with great potential for hiking and cycling tourism with moderate climate and pleasant temperature during spring and summer time; 68℉ (24℃) in April - 76℉ (24℃) in September.

As of the 2010 census, the city population was 10233.

Goals and Challenges

Main GOAL of the Website is to increase interest and to promote beautiful landscapes and attractions which city of Springfield can offer its visitors.

With that, Website also encourages adrenaline "junkies" to explore various trails, hilltops and speed rivers.

The CHALLENGE is to distinguish oneself from many other small towns that promotes tourism in the USA.

Website was created for easy and intuitive use where visitors can find every important information on home page. Also, visitors can immediately see beautiful imagery of what they can expect when they visit the city of Springfield.

Explore Springfield
Experience Springfield
Stay in Springfield

Persona research - proto persona

Adult population 18 - 55 years old population, primarily hikers, nature cyclists and kayakers, as well as people who enjoy outdoor activities.

Suited mainly for singles and couples, but also families who just want to enjoy sightseeing and to experience new interesting attractions.

They also have opportunity to stay in various types of accommodations, best suited for staying over weekend.

persona one

Jim and May

Young couple between 19 and 21 years of age. They are still students, however they occasionally like to travel to a nearby cities for a weekend.

They enjoy outdoor activities, like walking and cycling. Tech savvy, use mobile phones daily with which they visit Websites.

Persona-1

persona two

Michael

Adventurer and solo traveler, around 42 years of age.

Works as a web developer during weeks but still trying to stay active during weekends and holidays. That's why he spends his free time cycling, hiking and spend as much time outdoors as he can.

Persona-2

Website one page design

Homepage is user friendly and easy to use with all the necessary information for a user to get started.

Goal is to show the beautiful landscapes in order to attract potencial tourist to flock down and enjoy everything the city has to offer.


Iconography

Phone icon
E-mail icon
Location icon
Facebook icon
Twitter icon
Instagram icon
Arrow down icon
Arrow up icon
Arrow right icon
Arrow left icon
Travel icon 1
Travel icon 2
Travel icon 3
Speak bubble icon
Heart icon
Search icon
Hamburger menu icon
Close icon
Arrow down icon
Arrow up icon
Arrow right icon
Arrow left icon

Color palettes


Primary colors

#F6B940

#1C544B


Secondary colors

#F1A613

#ABADB0

#F1F2F3


Logo design


Typography

Arvo regular

AaBbCcDdEeFfEeGgHhIi JjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz 0123456789 !@#$%^&*/)

Arvo bold

AaBbCcDdEeFfEeGgHhIi JjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz 0123456789 !@#$%^&*/)

Roboto regular

AaBbCcDdEeFfEeGgHhIi JjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz 0123456789 !@#$%^&*/)

Roboto medium

AaBbCcDdEeFfEeGgHhIi JjKkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz 0123456789 !@#$%^&*/)

Explore other projects

Contact